The Peard Group has always been of the opinion that they are the best in the business, but don’t just take their word for it, says Dea Lalovic.
It’s one thing to claim you’re the best, It’s another matter altogether to back the claim up and with numerous awards spanning over a number of years.
So we're pleased as punch to have recently added to the Group’s list of achievements - three Australian Business Awards (ABA’s), recognising the team's efforts in Human Resource Management, Service Excellence and Brand Excellence.
It’s no secret the Perth property market has a taken a slight hit over the past year, with many smaller agencies finding it difficult to stay afloat, and some even shutting up shop all together. However the Peard Group’s CEO Peter Peard says his company has remained resilient, and these awards are a perfect example of the Group’s strength, no matter how tough the market conditions may be.
“It’s true that Perth’s property market has experienced a downfall this year but it hasn’t stopped us in our mission to remain an industry leader," says Peter.
“Our commitment to clients, our valued employees and our brand has been the main focus and it is very exciting to be recognised for our passion and hard work, having invested much time and resources in all three areas over the past year.
Perhaps the Group’s proudest achievement at this year’s ABA Awards was a win in the Brand Excellence category.
Eighteen years in the making, the Peard brand has been a carefully maintained one, with a carefully controlled consistency of message and ‘look’ paramount from the very start.
Marketing and design co-ordinator Claire Bright, says the award is particularly special for her and the marketing team.
“We are really focused on maintaining the brands strength and to be recognised as one of the best in Australia tells us that the marketing we are producing is being noticed.
“Our brand manual which was developed in the early days, has remained completely unchanged, ensuring a recognisable brand that has been consistent with all marketing distributed by our company, and we’ve always felt this was our strong point.
“You can spot Peard branding from a mile away,” says Claire.
Peter says the trusted brand identity gives Peard Group’s Sales Associate’s an upper hand.
“This strong identity works as a major advantage for our Sales Associates because clients are often already familiar with our company, so naturally, it’s easier to establish that initial trust in the brand.
“We spend thousands of dollars a month on quality corporate branding and it has proven to be really effective.
“In the past we have always entered the marketing excellence category at the ABA’s but this year we really wanted to highlight our brand specifically, so we decided to enter the brand excellence category for the first time instead."
Along with being awarded the Brand Excellence title, the Group were also the proud recipients of the Human Resource Management and Service Excellence Awards.
The titles are a testament to the company’s vision to be Perth’s foremost premium real estate agency offering a full real estate package to clients including sales, property management, broking, financial planning and settlement services.
Peter says he is confident that no other agency in Perth can compete with what the Peard Group currently offer to clients.
“We can assist in every stage of the real estate life cycle.
“Whether a client is looking to buy, sell or lease a property, seeking finance or settlement services or need financial planning assistance, we have an expert team to assist.
“Not only that we also have only the best people driving those services," he says,
“Without our invaluable staff, our company would not be the success it is today, so aside from ensuring we offer clients the best service, we are committed to the happiness of each and every member of our great team."
This commitment to staff has been highlighted with a win in the Human Resource Management category, which recognised the company’s efforts to offer only the best working conditions to all employees.
“Our HR department works very hard to ensure our employee’s feel motivated, valued and rewarded," says Peter.
“We always say that people won’t love our company until our employees do, so providing the best training programs, incentives and working environment has always been a priority."
The Australian Business Awards are a national, all-encompassing awards program honoring Australia’s business, innovation and technology leaders.
The Group has been a proud winner at the awards for the third year in a row, highlighting their determination to remain WA’s leading real estate agency.
Are you looking for your next career move? Choose an industry leader and give yourself the best chance at success.
Call Peard Real Estate’s Business Resource Manager Melissa Farrell on 0404 084 244 for a confidential chat.