• K is for kids

    K is for kids


The Kardashian clan have released a new line of cute kids’ clobber here in Australia.

If you want your kids to keep up with Kim, Khloé and Kourtney then here’s the perfect opportunity to channel North, Mason and Penelope.

The much-anticipated new collection, Kardashian Kids, designed by Kourtney, Kim and Khloé Kardashian, has finally arrived here in Australia.

“My sisters and I are perfectionists, especially with our kids line,” says Kourtney. 

“We want the clothes to be chic and stylish, but also items that will actually be worn and played in.” 

“Design details like fabrics, structure, waistbands and hems are all equally as important to us as what the clothes look like.”

The highly anticipated range for little girls features an assortment of adorable designs from everyday styles to special occasion items including woven broderie lace dresses with rose gold button finishes, playful soft tulle skirts with rose gold foil polka dot details, loveable one-pieces with girly tulle ruffles and two-piece sets in fun geometric prints.

“We thought, if our own kids want to dress in tutus or try on our clothes, why don’t we give kids stylish outfits that are super cute, but also reflect styles that their moms would wear? ‘Mommy and me’ style is everywhere right now,” says Kim.

“The white lace dress, bomber jacket and peplum top are all pieces that could match mom’s looks.” 

In addition to offering exclusive Australian styles, the debut Australian range will be the only Kardashian Kids collection worldwide to offer designs up to size 7T for little girls.

Kardashian Kids is available at BIG stores nationwide, and Alison Jones, the firm's general manager of marketing, is delighted.  

"The collection is a wonderful addition to our existing children’s range, and a great example of providing our customers access to great brands and beautiful styles at everyday low prices,” she said.

“We’re really proud to have a collection that is simple, stylish, functional and in great fabrics and shapes,” says Khloe, the only one of the Kardashians to as yet add to the family’s collection of kids.

“Most importantly, it’s a fun collection that little girls will love. We want to make fashion fun for them.”  PL

The Kardashian Kids Spring 2015 range for little girls is available from size newborn (000-24mnths) to Toddler (3-7yrs) and retails from $20 to $35 exclusively online and at BIG W stores nationwide.

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